My services.
I work across three connected strategic areas: business and brand strategy, creative strategy, and people and process.
Some clients come with a complex, high-stakes brief; others need help sharpening a proposition, a campaign, or equipping their teams for what’s next. I can support at any of these points; from clarifying direction, to designing communications and marketing, to building the capabilities and ways of working to deliver it.
The services below are a guide only. If you don’t see exactly what you need, or you’re not sure where your challenge fits, we can work it out together.
Business & Brand Strategy
Supporting the core direction, innovation and growth of your organisation.
Business planning and leadership counsel
Purpose, goals and KPIs frameworks
Brand and value proposition development
Product, service and IP design
Creative Strategy
Developing creative strategies for marketing, reputation and internal briefs.
Audience, stakeholder, cultural insight generation
Communications planning; workshops, sprints
Creative development; social and cultural movements, campaigns, content, messaging
Integrated plan design and implementation
People & Process Strategy
Establishing teams, tools and processes needed for communications impact.
Comms planning tools and frameworks
Up-skilling and strengthening comms teams
AI, data, strategy and creativity training
Culture change and collaboration techniques
Some of my signature products & counsel services
Not every brief needs a full engagement. Sometimes a workshop, a working session or a focused review is exactly the right starting point. If you're not sure what you need, or have a query about facilitation, get in touch and we'll work it out together.
Reputation, Brand & Marketing Strategy
Senior counsel to align reputation, brand and marketing around a clear strategic spine, so every decision, message and plan works harder and holds together under scrutiny.
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Brand & Story Clarity Sprint
A focused sprint to sharpen your value proposition, narrative and messaging, so your organisation can speak clearly, consistently and compellingly about what it does and why it matters.
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Purpose, Behaviour & Movement LAB
Collaborative strategy and creative direction for organisations driving social, cultural or behaviour change; turning purpose and ambition into credible, movement-style programmes that move people.
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GEO Strategy Sprint
A senior-led sprint to understand how your organisation appears in AI-generated search - and build the integrated brand, reputation and content strategy to show up clearly, credibly and consistently.
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Integrated Campaign Blueprint
Insight-led strategies and creative platforms for big moments and campaigns, balancing bold ideas with smart guardrails around risk, trust and reputation.
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Comms and AI Team Enablement
Tools, training and strategic coaching to help comms, marketing and brand teams plan smarter, use AI with confidence, and collaborate in ways that produce better work with less friction.
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"Lisa is one of those people who brings calm clarity into situations that could easily become fragmented or political. She instinctively understands how different disciplines need to come together and creates the conditions for that to actually happen.
The result is work that feels both simpler and stronger."
SENIOR COMMUNICATIONS LEADER,
GLOBAL FINANCIAL SERVICES
"Lisa is a world-class strategist, an empathetic leader and a trusted partner. Her relentless pursuit of the human insight driving what audiences think, feel and do sets her apart from her peers and inspires teams she works with.
Personally, Lisa is a delight to work with - collaborative, generous and hugely supportive of team members’ ideas and ambitions."
STEPHEN JOHNSON, BEHAVIOURAL SCIENTIST, FRSA
What sets me apart, and why clients trust me, is the depth and breadth of creative problem-solving I bring from years of leading business, brand and communications strategy.
An integrated view of reputation, brand and marketing.
I’ve worked at the junction of corporate reputation and citizenship, brand, marketing and internal comms for many years. I understand how a single decision lands with employees, customers, regulators, partners, media and communities on and offline, having worked extensively on multi-stakeholder briefs for leading businesses, SMEs and NGOs. I can spot where brand, communications and business or organisational strategy are out of sync, and design approaches that protect reputation and drive growth, without trading one off against the other.
A human-centric, multi-stakeholder thinker with behaviour change expertise.
I understand what makes individuals, teams and communities tick. I connect dots quickly and understand the ‘why’ behind beliefs, perceptions and decisions. I apply this externally to understand the stakeholder, social and cultural landscapes that shape communications; including the creation of purpose-driven campaigns, social and cultural movements. Internally, I can navigate organisational dynamics; balancing different needs so leaders and teams feel heard, aligned and able to contribute. It’s also what helps me create collaborative cultures and establish successful ways of working.
Wired to work where integrity meets inspiration and ambition meets practicality.
Where others see noise, I see patterns, stories and practical routes forward. I’m adept at research, data and AI, but I use them in service of sharper judgement and better storytelling, not as ends in themselves. I can take a messy, high-stakes brief and turn it into a crisp strategy, clear narrative and creative plans people can implement with confidence; giving clients the power to engage, with reassurance around risk, trust and integrity. I have embedded my approaches into tools, frameworks and processes that have travelled the industry.
Questions I’m asked…
I can help you clarify what you stand for and turn that into credible, differentiated value propositions. Together we can shape reputation, brand and marketing strategies that feel authentic, work across stakeholders and support long-term growth.
"How do we sharpen our value proposition so we stand out, and stand up to scrutiny?"
“We’re drowning in data and starting to apply AI. How do we use to make better decisions?”
I turn research, data and AI outputs into clear audience, stakeholder and cultural insight you can actually use. We’ll focus on what matters, identify behaviour and culture signals, and build communications decisions on evidence rather than noise.
“Our comms are all over the place. How can we join everything up?”
I help you connect internal, reputation and marketing activity into one simple, integrated plan. We’ll define a clear story and messages, priorities, KPIs and ways of working so everyone knows what they’re doing, why it matters and how success will be measured.
I work with leaders and teams to design communications and campaign strategies that cut through without creating unnecessary risk. From framing and messaging to audiences, channels and guardrails, we’ll shape a plan you can stand behind.
“We’ve got a big moment coming, how do we be bold and safe?”
I run workshops, coaching and co-design sessions to build strategic and creative confidence in comms and marketing teams. Together we’ll create simple tools, processes and habits make collaboration easier and help people do their best work.
“Our team is overwhelmed by change and AI. Can you help build their confidence?”