I'm a senior brand, reputation and communications strategist with over 25 years' experience at the top of the industry: most recently as Chief Strategy Officer at Burson (formerly BCW), one of the world's largest PR and communications networks. I bring rigour and inspiration in equal measure to briefs where the stakes are high and the thinking needs both.

I'm known for getting to the heart of problems quickly, bringing clarity to complex situations and seeing strategy through to delivery. A creative problem solver as much as a strategic one, and an industry magpie by nature, drawn to join the dots across disciplines, sectors and perspectives. I've been a trusted partner to CEOs, CCOs, CMOs, agency boards and teams. And I work in the same way now, independently, with the added benefit of perspective that only comes from having done it at every level and in every context.

What makes me useful is that I work on both the external challenge and the internal conditions simultaneously: the strategy, story and creative platform that needs to land, and the structures, relationships and ways of working that determine whether it actually does. The two are usually connected, and I help fix both.

I've led strategic planning across every major discipline: from building BCW's global communications planning approach to the strategic foundations of This Girl Can, from reputation and behaviour change for HSBC, Unilever and Pfizer to the Age of Values, one of the largest global values studies ever conducted. I care about strategy that is seen through to results, and I bring tried and tested tools, frameworks and approaches — continually updated — to deliver real value for each client.

I'm a natural collaborator, good at understanding what makes individuals and teams tick and creating the conditions for their ideas and expertise to land. I aim to be a practical, supportive partner on any project so the work is not only smarter but more enjoyable to deliver.

When I'm not problem-solving, I'm in a remote corner of Suffolk tending to my plot with a focus on sustainability and permaculture, swimming, reading, walking the dogs and immersing myself in local arts and culture.