Data, Insight & AI for Better Comms

Making research, data and AI genuinely useful for marketing and communications. I help you move from noise to insight - and from clever tools to better decisions, creativity and timing.

This is for you if…

• You’re investing in research, data or AI tools but aren’t sure you’re getting value

• Teams feel overwhelmed by dashboards, decks and “insights”

• You want to bring a more evidence-based lens to strategy and creativity

• You’re curious about AI but want to use it safely, credibly for not just content but decision-making

• You need help turning information into clear recommendations

What you’ll get

• A simple view of what you really need to know for better decisions

• Light-touch research / mapping plans where needed – or smarter use of what you’ve got

• Distilled audience, stakeholder and culture insight to inform comms choices

• Ideas for where and how AI can support your work (and where it shouldn’t)

• Practical templates and prompts for using data and AI in planning

How it works

Engagements can be focused around a particular challenge, or more broadly around capability-building.

• Discovery session on your tools, data sources and questions

• Review of existing research and data, with a focus on what’s actionable

• Working sessions or training for teams on using data and AI in a grounded way