Reputation, Brand & Marketing Strategy

Joined-up strategic counsel across brand, reputation, and marketing. I help you see the bigger picture, connect the dots and make sure your decisions, stories and plans all pull in the same direction.

This is for you if…

• You’re revisiting your overall direction and need a fresh, external perspective

• Your reputation, brand and marketing activity feel fragmented or out of sync

• You want to stress-test current plans or priorities against risk and opportunity

• You’d like senior-level counsel without adding a permanent headcount

• You’re preparing for a board / ExCo, funding or stakeholder conversation

What you’ll get

• An integrated view of your current position across brand, reputation and comms

• Clarity on the choices in front of you, with pros/cons and recommended focus areas

• A simple strategic “spine” that can guide briefs, budgets and planning

• Ongoing counsel and challenge as you make decisions and bring plans to life

How it works

This work is usually more bespoke and advisory - from a one-off diagnostic to a retained partnership over several months.

• Initial scoping conversation to understand your context and needs

• Review of key materials (plans, decks, research, reporting)

• Periodic working sessions and written recommendations as needed