Integrated Campaign & Communications Blueprint

With the Blueprint, we will turn complex, high-stakes briefs into clear, insight-led campaigns and communications plans. Together we define what success looks like, who you need to reach, how to engage and stay bold without putting reputation at unnecessary risk.

This is for you if…

• You have a major launch, issue, initiative or moment coming up

• You need to connect multiple audiences, markets or channels around one idea

• You’re juggling bold creative ambitions with real concerns about risk and scrutiny

• Internal teams, agencies or markets are pulling in different directions

• You want a campaign or programme people can deliver with confidence

What you’ll get

• A concise strategy that links business, brand and reputation goals

• Audience and cultural insight to inform message, tone, timing and channels

• A clear campaign or comms platform, with supporting themes / territories

• Guidance on channels, phasing and integration across internal and external comms

• Practical risk / trust guardrails and decision principles

How it works

We’ll design the work around your specific challenge and team set-up.

• Briefing and discovery sessions with key stakeholders

• Insight and strategy development – often including a collaborative workshop

• Strategy write-up and playbook that can be used by internal teams and agencies