Purpose, Behaviour change & Movement Lab

Strategy support for organisations that want to drive positive change - inside and out. I help you clarify your purpose, understand the behaviours and culture you need, and shape communications or movement-style programmes that people want to join, not just watch.

This is for you if…

• You have (or want) a clear purpose but aren’t sure how to make it real

• You’re working on ESG, DEI, health or social impact and need behaviour change expertise

• You want to build or refresh a social / cultural movement around an issue

• You need to align brand, citizenship and communications around one meaningful direction

• You want to avoid purpose-washing and do something credible and long-term

What you’ll get

• A sharp articulation of your purpose and the change you’re trying to create

• A view of the beliefs, barriers and behaviours that matter for your audiences

• Strategic options for how you show up: platforms, initiatives and partnership ideas

• Clear guidance on the role of communications, campaigns and storytelling in driving change

• Practical guardrails to protect trust and avoid purpose-washing

How it works

Work can range from an intensive sprint around a specific initiative to a deeper partnership on a longer-term programme.

• Discovery around your purpose, ambition, stakeholders and landscape

• Behaviour and culture lens applied to your audiences, channels and opportunities

• Co-designed strategy (and, if needed, creative platforms) that your teams and partners can take forward