GEO isn't a search problem. It's a reputation and brand strategy challenge.
GEO Strategy Sprint
A senior-led sprint to understand how your organisation or brand appears in AI-generated search and build the strategy to show up clearly, credibly and consistently
Every day, AI systems are forming a picture of your organisation — drawing on your content, your reputation, your positioning, and everything connected to your name. They're using that picture to answer questions your customers, stakeholders and potential partners are asking right now.
Most organisations have no idea what that picture looks like. Whether it's accurate. Whether it's helping or hurting them.
GEO — Generative Engine Optimisation — is the discipline of shaping how you appear in AI-generated responses. But here's what most people get wrong: it isn't a search problem. It's a reputation and brand strategy challenge. The organisations that show up clearly aren't the ones with the best SEO. They're the ones with the clearest, most integrated communications story.
This is for you if…
You've started asking — or being asked — where your organisation shows up in AI search, and you don't have a clear answer
You're investing in content or thought leadership and want to make sure it's working in an AI-driven world
Your SEO is strong but you suspect your GEO is a different story
You're repositioning, relaunching or rebuilding trust — and need to make sure the right narrative travels
You lead a comms, marketing or brand team and want to get ahead of this before your competitors do
You advise clients on AI and digital strategy and need a sharp, senior-led GEO framework
What the sprint delivers
The sprint runs across three modules, each with a clear deliverable. You can commission all three as a full sprint, or start with Module 1 as a standalone diagnostic.
Module 1 — The GEO Audit A structured diagnostic of how your organisation currently appears across key AI tools — ChatGPT, Perplexity, Google AI Overviews and others. We map your visibility, assess whether your key messages and expertise are being accurately reflected, and identify where competitors are appearing instead of you.
You'll receive: a clear visibility report with priority gaps identified and an honest assessment of where you stand.Module 2 — GEO Principles & Strategic Framing A focused working session that connects GEO to your brand, reputation and integrated communications strategy. Not your tech stack — your story. We look at what's driving your current visibility, what strategic choices you face, and how GEO fits into and strengthens your wider communications approach.
You'll receive: a tailored principles framework with clear strategic implications for your brand, content and comms planning.Module 3 — The GEO Action Plan A clear, prioritised roadmap covering content and messaging recommendations, authority-building strategy, channel and format changes, and a measurement framework. Practical, sequenced and built for your team to deliver, with 30/60/90-day priorities so you know exactly where to start.
You'll receive: a practical action plan ready to hand to your team, not a 40-page strategy document that gathers dust.
Much GEO advice comes from the SEO and tech world. This comes from 25 years of brand, reputation and integrated communications strategy. One that starts with your story, not your sitemap.
Not sure if this is right for you? The best place to start is a short conversation.