Creating a thought-leading platform for client engagement in uncertain times
HSBC – Seizing Uncertainty

The challenge
HSBC wanted to strengthen its reputation and relevance with high-net-worth individuals and senior corporate decision-makers by offering something more useful than generic economic commentary.

What I did
Devised the global thought-leadership and customer engagement strategy for Seizing Uncertainty – a unique study on decision-making in an era of radical uncertainty, combining behavioural science, academic theory and primary research across multiple markets, with a decision-making model and guide.

The impact
The work gave HSBC a distinctive, insight-led platform to talk credibly about risk and opportunity and the successful navigation of uncertainty across media and social media palforms; deepening relationships with key clients and equipping frontline teams with content that opened valuable conversations.