Brand, reputation & communications strategy
Simplicity. Clarity. Creativity.
I help organisations make sense of today’s communications landscape, so they can build and protect their brand, reputation and long-term growth.
Partnering with leaders and organisations that want new or better ways to earn trust, stay relevant and create value for diverse audiences, stakeholders, communities and cultures.
I work with CEOs, PR, communications, marketing leaders and teams who are navigating growth, change or scrutiny and need to cut through complexity fast.
I help them step back, see the whole picture and move forward with clear, practical plans for brand, reputation and communications. I bring fresh perspective and hard-won experience, working in a straightforward, collaborative way so the work is not only more effective and joined-up, but more enjoyable to deliver.
Who this is for
Helping organisations make sense of business, brand and communications challenges - turning noise into clarity, creative opportunities and practical plans.
Getting to the heart of a brief quickly, shaping strategies and standout creative work that build brands, protect reputation and support long-term success.
Paying close attention to what makes individuals and teams tick, creating the conditions for collaboration so ideas and expertise can land, stick and succeed.
Support can be light-touch input on a single project or a deeper ongoing partnership – whatever you need.
When an organisation is trying to scale, change direction, or innovate, it can feel hard – from the inside – to see clearly where to focus, how far to push creatively, and what to do next with confidence.
Especially when the pressure is on.
If this sounds familiar, let’s talk.
The context for leaders, communicators and marketers
Business, brand and communications challenges are more complex and high-stakes than ever, with extra pressure on organisations to withstand scrutiny while still delivering growth. That puts big demands on delivering distinctive, creative work that cuts through, while still protecting trust and reputation in real time.
At the same time, AI is making it easier than ever to produce content, so outputs alone are becoming commodities. What really differentiates now is the thinking, judgement and storytelling behind them.
Organisations are expected to deliver bold, standout ideas against a backdrop of constant scrutiny, where every campaign - from consumer marketing to corporate citizenship - has potential reputational and trust implications.
Balancing creativity and risk
Channels, conversations and culture shift quickly, shaping how stories and messages land over time. One-size-fits-all, linear campaigns date fast, so organisations need to adapt and adjust in real time without losing direction or quality.
The moving comms landscape
Reputation is no longer a controlled, ‘top-down’ affair, but a live, shared perception shaped by many stakeholders and networks; organisations have to manage trust continuously, using data and insight to guide what to say and do.
Earning and keeping trust
My credentials at a glance.
I’ve led brand, reputation and communications strategy for global brands, agencies and organisations, as well as local and growing businesses.
Senior brand, reputation
and communications strategist
Former Chief Strategy Officer at a global PR agency with a long track record of leading business, brand and communications strategy across sectors. Now working independently, I bring that experience in a flexible, collaborative way for each client.
Trusted by recognised brands
and organisations
Experience with organisations including HSBC, Unilever, Microsoft, Gilead Sciences, Sport England and the British Council - alongside charities, NGOs and smaller, growing businesses. I understand both complex, multi-stakeholder environments and lean teams who need to move fast.
Proven impact on
high-stakes challenges
Strategic lead and key contributor on high-impact, award-winning work – from global thought leadership to stigma-busting health campaigns, participation movements and culture-change programmes, giving clients ideas they can stand behind under scrutiny.